Fun, imaginative, and bold are just some of the ways we could look at designer Rosanna Ocampo’s brand—the same qualities that describe our culture and our unique Filipino aesthetic sense. And so, the presence of Ocampo’s eponymous brand within some of the world’s exclusive boutiques brings not just a sense of pride, but also excitement for the possibilities it opens for Filipino creativity.
Rosanna Ocampo is now available through stockists in Italy, the Middle East, and the United States, bringing Filipino design to a wider and more influential fashion audience. This is not just the realization of Ocampo’s commitment to help elevate Filipino fashion to the world; it is also a way to connect the country to a global market.
In Italy, Ocampo’s designs can be seen in boutiques whose merchandise are sourced by luxury multi-brand organization Camera Buyer Italia. “For an artisanal Filipino fashion brand, it is indeed a feat to be carried by boutiques who look past labels and recognize raw talent and the potential to become the next big thing,” the brand says in a release. “To add to the energetic buzz of getting her pieces in stores, Rosanna is preparing for her first trunk show in Milan happening in June. Her breakthrough in the Italian fashion scene can be considered a homecoming of sorts as Rosanna has been educated and trained in Milan.”
The “perpetual summer” lifestyle in Florida also resonates with Ocampo’s design, particularly her La Concha collection, which features pieces that play with seashell embellishments, accents using raffia, flowy maxi dresses, and pieces in palettes that reflect the sea and sand.
Ocampo’s brand presence in the Middle East is also a showcase of her brand’s adaptability. With her pieces in prestigious stores in Doha and Riyadh, the Rosanna Ocampo pieces here feature adjusted lengths of sleeves and hems.
The global presence of Ocampo’s designs serves as her way of bringing a piece of our shores to the world. With the goal of paying homage to our islands while showcasing Filipino craftsmanship, the Rosanna Ocampo brand incorporates elements of Filipino heritage and culture, especially now, to a more global market.
“To have her label positioned alongside established international shopping meccas within these prestigious environments speaks volumes about the quality, sophistication, and global appeal of her work. For the many years that Rosanna has been seeing the world, this moment comes full circle. The globetrotting RO girl who dons her brand is now truly all over the globe.”
